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Prickly Pear Marketing Co

Ongoing Support

Web Services & Audits

Your website is a business asset. We keep it running, secure, and working hard — so you're never losing customers to a broken page or an outdated listing.

40%
of SMBs that outsource marketing end up switching or firing the agency
60%
of those name lack of ROI as the reason they left
54%
of small business owners run all their marketing themselves

Where Web Services & Audits usually goes wrong

Set and forget

A national vendor that sold the site and moved on

Most web agencies are optimized for builds, not relationships. Once your site launches, you're a support ticket — not a client. Meanwhile your site gets slower, plugins age out, and nobody notices until something breaks.

Offshore queue

No one who knows your site answers the phone

When your site goes down the day before a big push, the last thing you want is a 48-hour ticket queue managed by someone who's never seen your backend. You need a person who built it — or has lived in it — reachable in hours.

Generic audit

Audits that list problems without local context

Automated audit tools flag hundreds of issues with no sense of priority. What matters for a Texoma contractor site is different from a national e-commerce brand. You need a fix list ranked by what actually moves the needle in your market.

Unguarded reputation

Security gaps that put your reputation at risk

A compromised site doesn't just go offline — it gets flagged by Google and shown to every visitor as dangerous. Outdated plugins and unpatched WordPress installs are the most common vector. Prevention is cheaper than recovery.

How it works

  1. Site audit and health baseline

    We run a full technical audit — performance, security, crawl health, structured data, and local signal alignment — and deliver a prioritized fix list in plain English, not a 200-item spreadsheet.

  2. Hosting, migration, and backup setup

    If your site is on underperforming hosting or a proprietary platform, we migrate it to a stack that performs and that you own. Daily backups, uptime monitoring, and SSL handled.

  3. Ongoing maintenance and updates

    Monthly plugin and core updates, security scans, and performance checks. We flag anything that needs attention before it becomes a problem — not after a customer reports a broken page.

  4. Content and design updates on request

    New service added? Coverage area expanded? Rebranding a service line? We handle copy and design updates as part of the retainer so the site stays current without a new project each time.

Why Web Services & Audits with PPMC

Continuous accountability, not a ticket queue

You reach a person who knows your site. Not a support portal, not an offshore queue, not a chatbot. If something needs fixing, it gets handled — and you're told what happened and why.

Audits ranked by local market impact

We prioritize what moves rankings and conversions in your specific market — not what a generic tool scores highest. A page-speed fix that matters for a Texoma contractor differs from one for an e-commerce site.

Security that protects your Google standing

A compromised site gets flagged in Google search results. We run proactive security maintenance — not just reactive cleanup — so your online reputation stays clean.

ROI you can see

Every retainer includes a plain-English monthly summary: what changed, what we fixed, and what we're watching. No dashboards that take an hour to interpret. Just an honest account of what your site is doing.

  • Full technical audit with prioritized plain-English fix list
  • Hosting migration to performance-grade stack if needed
  • Daily backups and uptime monitoring configured
  • Monthly security scans and plugin/core updates
  • Performance benchmarks checked against prior month
  • Plain-English monthly report delivered to your inbox

Proof the method works

Client text message: 'My phone rings all day. Got a lot of work lined up.' Identifying info blurred.
Identifying details blurred for privacy

“My phone rings all day. Got a lot of work lined up.”

— Home service business owner, Lansing, MI A real client result, shown as proof of the method — not a local reference.

Web Services & Audits by market

Web Services & Audits across Texoma

We build dedicated local pages for the cities we serve. Find yours below.

Questions

Web Services & Audits, answered

What does a web audit actually include?
A full audit covers page speed and Core Web Vitals, crawl health (broken links, redirect chains, duplicate content), structured data and schema markup, local signal alignment (NAP consistency, GBP vs site), and security hygiene. We deliver a prioritized fix list — not a raw tool export — with each item explained in plain English.
Do I need ongoing maintenance if my site doesn't change often?
Yes — especially on WordPress. Plugins and themes age out of security patches regardless of whether your content changes. An unpatched plugin is the most common way a site gets compromised. Monthly maintenance is insurance, not luxury.
Why use a local agency for hosting and maintenance instead of a managed hosting provider?
Managed hosting handles the server. It doesn't know your site, your content strategy, or whether a broken internal link is hurting your local rankings. We handle the server layer and the site layer — and we know the difference between a generic best-practice and what actually matters for your business in this market.
What if my site was built by someone else?
We can audit and maintain sites we didn't build. We'll start with a thorough review to understand the codebase and flag anything that needs immediate attention, then scope ongoing maintenance from there.

Ready to get started?

Book a free consultation and we'll map the fastest path to results for your business.