Streaming TV Ads
CTV & OTT Advertising
Run TV-quality ads on the streaming platforms your customers actually watch — targeted to the exact cities and ZIP codes you serve.
- 43.8%
- of all U.S. TV time is now streaming (March 2025)
- $23.6B
- U.S. CTV ad spend in 2024 — up 16% year over year
- 56%
- of marketers plan to increase CTV/OTT spend in 2025
Where CTV & OTT Advertising usually goes wrong
Wasted impressions
Paying to reach people outside your service area
Traditional broadcast buys a full market DMA — Sherman-Denison means you're paying for impressions in parts of the market you don't serve. CTV without proper geo-targeting makes the same mistake at a higher CPM.
Generic creative
A national template ad that doesn't feel local
Stock-footage ads that could run anywhere don't build local recognition. Viewers in Grayson County respond to ads that feel like they were made for them — not repurposed from a national brand.
Awareness gap
Brand awareness with no local search capture
A CTV campaign builds awareness — but that awareness has to land somewhere. If your Google Business Profile and local landing pages aren't ready to catch the searches your ads generate, the impression budget is partially wasted.
Our Approach
Connected TV (CTV) and over-the-top (OTT) advertising put your business on the big screen — inside the streaming apps your customers already use — without the waste of traditional broadcast. We define your audience by geography, household profile, and viewing behavior, then place your spot where the people who can actually hire you will see it.
What's Included
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Audience & Geo-Targeting
We target streaming viewers by city, ZIP code, and household profile, so every impression lands inside your service area.
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Premium Streaming Placement
Your ad runs on recognizable apps like Hulu, Peacock, and Pluto TV — where your customers watch instead of cable.
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Campaign Management & Reporting
We launch, monitor, and optimize the buy, then report on impressions and completed views in language that actually means something.
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Broadcast-Ready Creative
Need the commercial itself? Our video production team can produce the spot to run alongside your CTV campaign.
Why It Works
CTV pairs the trust and full-screen impact of television with the precision of digital targeting. Your business looks established on a premium screen, but you only pay to reach the local households that can become customers — measurable, efficient, and impossible to skip past like a cable ad.
How it works
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Audience and geo-targeting brief
We define your target audience by geography — specific cities and ZIP codes in your Texoma service area — and layer in household and viewing-behavior targeting to reach the households most likely to hire you.
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Creative brief and spot production
If you need the commercial itself, our video production team builds it to broadcast specs from day one — no reformatting later. If you already have a spot, we review it for platform compliance and convert if needed.
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Campaign setup and placement
We configure the buy across premium streaming inventory — Hulu, Peacock, Pluto TV, and others — and launch. Frequency caps, dayparting, and device targeting are set to minimize waste.
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Monitoring and optimization
We track impressions, completion rates, and frequency weekly, then adjust targeting and creative rotation to maintain performance. No set-and-forget buys.
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Reporting and local-search alignment
Monthly plain-English report on where impressions landed, what it cost per completed view, and how the campaign is affecting local search volume. We flag whether your GBP and local pages are capturing the awareness your ad spend is generating.
Why CTV & OTT Advertising with PPMC
Geo-targeted to the ZIPs you actually serve
We build your targeting around the specific cities and ZIP codes in your Texoma service area — Grayson County and surroundings — so impressions land inside your actual market. Not a broad DMA buy.
Locally relevant creative that builds recognition
We produce ads with local locations, local talent, and local context. A viewer in Sherman who recognizes something in the spot pays attention differently than they do for a generic national template.
Paired with local search to close the loop
CTV builds the awareness. Local SEO and GBP capture the search it generates. We manage both, so the impression you paid for actually turns into a call — not just a completed view.
Plain-English reporting you can actually use
We don't hand you a 14-tab programmatic dashboard. You get a monthly summary in plain English: impressions by city, cost per completed view, and what we're adjusting next month and why.
- Geo-targeting configured by city and ZIP for your service area
- Creative reviewed or produced to broadcast platform specs
- Frequency caps and dayparting configured to minimize waste
- Weekly impression and completion-rate monitoring
- Monthly plain-English performance report delivered
- Local search capture assessed alongside ad impressions
Proof the method works
“My phone rings all day. Got a lot of work lined up.”
CTV & OTT Advertising by market
CTV & OTT Advertising across Texoma
We build dedicated local pages for the cities we serve. Find yours below.
Texoma Region · TX
CTV & OTT Advertising in Denison, TX
The north anchor of the Texoma trade area and birthplace of Eisenhower — Lake Texoma tourism and a revitalizing Main Street keep local search demand climbing.
View Denison marketTexoma Region · TX
CTV & OTT Advertising in Sherman, TX
Grayson County's largest city and county seat is growing fast on semiconductor expansion and new subdivisions — and 'near me' competition is rising right with it.
View Sherman marketTexoma Region · TX
CTV & OTT Advertising in Gainesville, TX
The Cooke County seat and Texoma's western gateway on I-35, with a historic downtown and a steady stream of relocating homeowners searching before they call.
View Gainesville marketTexoma Region · TX
CTV & OTT Advertising in Bonham, TX
The Fannin County seat on the eastern edge of Texoma — a smaller market where the right local SEO can own the map pack against thin competition.
View Bonham marketTexoma Region · TX
CTV & OTT Advertising in Van Alstyne, TX
A fast-growing US-75 commuter town on the southern edge of Grayson County, pulling new rooftops and service-business demand from the metro's northward push.
View Van Alstyne marketTexoma Region · TX
CTV & OTT Advertising in Whitesboro, TX
A historic Grayson County town on US-82 west of Sherman, where service businesses compete for jobs across a wide rural trade area.
View Whitesboro marketQuestions
CTV & OTT Advertising, answered
- What budget do I need to run a CTV campaign?
- CTV campaigns can start at lower minimums than traditional broadcast, but meaningful reach in a local Texoma market typically requires a monthly budget that supports consistent impressions across your target ZIPs. We'll give you a frank assessment of what's achievable at your budget before you commit.
- Do I need to produce a commercial first, or can I run existing video?
- You can run existing video if it meets platform specs. If it doesn't — or if you don't have a spot — our video production team can produce one built to broadcast standards. We'll assess what you have before recommending a new production.
- How is CTV different from running video ads on YouTube or Meta?
- CTV runs on the big screen inside streaming apps — a full-screen, non-skippable format on the same device your customers use for premium content. YouTube and Meta ads run in a social or search context where attention is divided. Both have a role; they're not interchangeable.
- Why use a local agency for CTV instead of a national programmatic platform?
- National programmatic platforms sell you the inventory and leave the strategy to you. We know which Texoma ZIP codes to target, can pair the campaign with local SEO to capture what you generate, and give you a person to call when you want to understand the results — not a self-serve dashboard.
Ready to get started?
Book a free consultation and we'll map the fastest path to results for your business.